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How Coupons Boost Online Sales – A Case Study
Merchants are always searching for new ways to increase revenue, to overcome that final hurdle in getting customers to pay. Not surprisingly, sometimes people won’t pay for something because the price...
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Dude, where’s my coupon?
Following up on my last blog entry in which I talked about some of the benefits of using coupons (intelligent price segmentation by contacting customers after they failed to initially purchase), I...
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Recurring Billing vs. Upgrades
Once upon a time, software companies made a big chunk of their money on upgrades. Every year or two (or four, if you’re Microsoft), you release a new version of your product that has new features,...
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Effective Purchase Incentives
Lisa’s blog entry last week about purchase incentives used by software companies inspired me to think about effective strategies that other industries use to increase sales and attract more...
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Point of Sale Advertising
I was at Costco a few weeks ago standing at the register with a shopping cart full of items — a new basketball, a Swiffer duster, etc — when I saw something pretty interesting: Costco is selling...
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The Benefits of Bundles
I recently received an e-mail promotion from H&R Block, which bundled TaxCut Premium Federal 2008 with Laplink PCsync, Laplink PCmover and Webroot Spy Sweeper—all for just $69.95. Plus they threw...
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The End of Brand Advertising
Will Free Content Go Down With It? The Internet has witnessed the conversion of analog advertising dollars into digital advertising pennies (credit due to Jeff Zucker at NBC for “coining” that...
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Why Online2Offline Commerce Is A Trillion Dollar Opportunity – As Featured on...
Editor’s Note: This article was originally published on TechCrunch and can be found here. What do Groupon, OpenTable, Restaurant.com and SpaFinder all have in common? They grease the wheels of...
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Preempting Search – As Featured on TechCrunch
Editor’s Note: This article was originally published on TechCrunch and can be found here. Google: 65.8% Yahoo: 17.1% Microsoft: 11% Ask: 3.8% AOL: 2.3% (Search Engine Market Share, source: Comscore,...
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